New Identity for Suburban Lodge

ATLANTA, GA — Suburban Franchisee Systems’ board of directors has unanimously approved an enhanced logo and new identity for the organization, changing the name from SUBURBAN LODGE to Suburban Extended Stay Hotels.

It was felt this change effectively communicates the new look and design of Suburban Extended Stay Hotels' key attributes, including cleanliness, friendliness, comfort and affordability.

"The original SUBURBAN LODGE logo was established in 1986 and helped create our niche within the marketplace," said SFS President and CEO Kevin Lewis. "After considerable research, we enlisted a design team to create a logo that conveys who we are, what our properties have to offer, and accentuates our distinction among our competitors.”